About Unicorn Blogger
Who We Are
Unicorn Blogger is an independent sports publication covering football, basketball, cricket, tennis, MMA, and motorsport for readers around the world. We launched to give fans something algorithm-driven feeds often miss: clear analysis, honest opinion, and the context that explains not just what happened, but why it matters.
What We Cover
Our focus is those six sports, followed across their major leagues, tournaments, and events — from the World Cup, the Champions League, and domestic football to the NBA, the Test and franchise cricket calendars, the tennis Grand Slams, UFC fight cards, and the Formula 1 season. We publish previews, tactical breakdowns, rankings, explainers, and opinion, with an emphasis on pieces that stay useful long after the final whistle.
Our Editorial Standards
Every article is written under a named byline by a writer who covers that sport, never an anonymous team credit. We aim for accuracy first: claims are grounded in verifiable facts, statistics are attributed to their sources, and we clearly distinguish reporting, analysis, and opinion. When we get something wrong, we correct it. We do not publish rumour as fact, and our editorial decisions are never influenced by advertisers.
How We Work
Our writers follow the sports they cover closely and bring their own perspective to each piece. Analysis and ranking articles are built around concrete evidence — form, statistics, tactics, and historical context — rather than recycled talking points. We review content before and after publishing, and we keep our explainers and evergreen guides up to date as the sporting landscape changes.
Our Team
Unicorn Blogger’s coverage is produced by a small editorial team, including Marcus Reid (football and cricket), Danny Okafor (basketball and MMA), Sofia Brennan (tennis and motorsport), and James Hartley (senior sports correspondent). You can find each writer’s recent work on their author page, linked from any article they publish.
Contact and Transparency
Unicorn Blogger is an independently owned and operated publication. It is reader-focused and supported in part by advertising, which is kept clearly separate from our editorial content. If you have a question, correction, story tip, or partnership enquiry, we would genuinely like to hear from you — reach us through our contact page.